
Bent Hair + Co
determined to enhance + treat your natural curve
by Elena Broadbent
This signature product line was developed with you in mind. I wanted products that honored every type of hair. These curated product experiences include everything needed to support and nourish your hair.
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A few of my favorite things:
Botanically based, ingredients sourced kindly, perfected by a woman chemist.
Everything your hair needs and nothing it doesn't.
A La Carte
Pure Moisturizing Shampo
Light weight moisture, detangles+smooths
with Peach extract, Ginseng root and Coconut. Low Ph to preserve color.
$25
Maximum Fullness Shampoo
Gentle Botanical Cleanser that adds fullness and shine to fine hair. Low Ph to preserve color.
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$25
Anti Frizz
Shampoo
Super nourishing and moisturizing shampoo. Argon and Moroccan oil helps fight frizz and coconut oil derivatives help block humidity.Low Ph helps prevent color fading.
$25
Extra Gentle Cleansing Cream
Amazing gentle cleansing for curly, dry or thick hair. Uses witch hazel to cleanse and CBD to sooth the scalp. Brings life back to curls leaving hair with shine and bounce.
$32
Anti Frizz Curl Creme
Medium hold curl cream. Helps fight frizz and humidity. Provides definition, hold and encourages curl with a soft cast, when air dried or diffused.
$25
Anti Fading
Shampoo
Color boosting shampoo for warm brunettes or golden blondes. Adds warm tones while providing light moisture. Nettle leaf extract and balm mint to heal damage
$25
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Indulge Masque
Deep conditioning treatment for all hair types. Noniberry antioxidants help repair damaged hair. Moroccan oil and avocado provide moisture, coconut fatty acids mend the cuticle. Add heat for deeper penetration into the hair
$25
Creative Volume Foam
Volumizing foam for fine hair of all types.
Provides lasting volume and style support. Protection and hold for a smooth blow-dry. Scrunch in and diffuse for long-lasting shiny curls with medium hold.
$25
Straight + Smooth
Anti frizz straightening balm. Helps ease the work of a blow out by giving smoothness, shine and control.
$25
Stay Spritz + Shine
Thermal protection spray for all hair types. Rosemary and lavender infused mist to protect and add shine and hold. Use after blow-dry for texture or use on dry hair before hot tools.
$25
Colormoist
Conditioner
Light weight moisture, detangles, improves manageability with UV protection
Peach, Anise, Shea Butter, Mango
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$25
Maximum Fullness Conditioner
Weightless Moisture using coconut fatty acid to soften and pea protein to strengthen fragile hair.
$25
Instense Anti Frizz Conditioner
Intense moisture and nourishment for dehydrated thick or curly hair. Argon oil and avocado oil smooths frizz. Shea and Mango Butter increases manageability, shine and softness.
$25
Apple Cider Pectin Shampoo
Gentle clarifying shampoo. Removes buildup with apple cider. Pectin helps to clump curls and support hair fibers.
$32
Making Waves
Beach spray. Adds texture and volume to fine hair. Activates curl in wavy hair. Great for second day reactivation.
$25
Highlights
Shampoo
Lightly pigmented purple shampoo to boost brightness for highlighted and blonde hair. Willow bark, green tea and chamomile help keep hair fresh and damage free.
$25
Energizing Shampoo
Stimulating and clarifying shampoo for fine thinning hair or problematic scalps. Menthol, caffeine and niacin help stimulate blood flow to heal and activate growth. Salicylic acid removes residue and unclogs pores for a healthy scalp.
$25
Volume Fusion Spray
Volumizing spray for fine to medium textured hair. Great for root boosting and adding texture. Can be used as a curl gel. No added weight and helps preserve hair color with UV protection.
$25
Moroccan Miracle Oil
Healing oil for dry hair. Prevents thermal damage, fights frizz, calms flyaways. Strengthens and moisturizes damaged hair. Use on wet or dry hair.
$32
Elixir 11
Light weight treatment, heat protection, UV protection, pool and salt water protection, seals color, fights frizz, repairs damage, strengthens and moisturizes
$25
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Design + Hold
Foam
Great for volume, control, and curl support. Strong hold without feeling crunchy or stiff. Diffuse to encourage curl or blow out for volume.
$25
Keratin Therapy Replenisher
Leave in keratin treatment that uses protein from sheep wool to soften and increase manageability. Penetrates deep for serious repair and strengthening. Restores smoothness and shine.
$32
Scalp Purifying Revitalizer
Clarifying scalp treatment. Natural fruit acids exfoliate to clean scalp pores for healthy growth. Apple cider vinegar dissolves buildup and vitamin c for clarity.
$25
Texturizing Gelle
Max hold cream gel. Controls frizz, provides style definition, and elongates curl. Great for wash and go, diffuse, or blowout, for heat protection and longevity
$25
Blueberry Beetroot Shampoo
Toning shampoo for strong color deposit on ashy, platinum, or cool toned hair. Brighten, whitens, and neutralizes brassy tones, while hydrating and adding shine.
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$32
Diathix
Scalp treatment for fine, thinning hair. Caffeine and Niacin promote good circulation in scalp to encourage hair growth. Has a natural connective fiber to beef up existing hair.
$32
Dry Texture Spray
Dry shampoo meets finishing texture hair spray. Best of both worlds, adds instant fullness and texture, while zapping oil and refreshing your style.
$32
Brilliance
Thermal protection spray for all hair types. Helps to speed up your blow-dry time by trapping the water molecules. Use on dry hair to seal and protect the cuticle while using hot tools.
$25
Extra Info







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concentrated formulas
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botanically based
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sulfate free
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paraben free
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vegan (save for wool protein)
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gluten free
Want to Give Bent a Try?
Send us a message and we'll make it happen!
Ingredients Explained
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Sodium Lauryl Sulfoacetate- gentle cleansing agent 100% naturally derived from coconut oil (not a sulfate)
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Disodium Laureth Sulfosuccinate- Extremely gentle cleansing agent, less harsh than sulfates Does not strip moisture from the hair the way sulfates do (not a sulfate)
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Cetryl Alcohol- Lipid or fat that stabilizes and emulsifies products Helps to retain moisture (not the type of alcohol that drys hair out)





















