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One-Stop Shop

Get everything you need for the perfect wash day.

Bent Hair + Co

determined to enhance + treat your natural curl

by Elena Broadbent

This signature product line was developed with you in mind. I wanted products that honored every type of hair. These curated product experiences include everything needed to support and nourish your hair.

A few of my favorite things:

Botanically based, ingredients sourced kindly, perfected by a woman chemist.

Everything your hair needs and nothing it doesn't. 

Style with Bent

Cleanse + Treat with Bent

Treat with Bent


Extra Info
  • concentrated formulas
  • botanically based
  • sulfate free
  • paraben free
  • vegan (save for wool protein)
  • gluten free 
Ingredients Explained
  • Sodium Lauryl Sulfoacetate- gentle cleansing agent 100% naturally derived from coconut oil (not a sulfate)

  • Disodium Laureth Sulfosuccinate- Extremely gentle cleansing agent, less harsh than sulfates Does not strip moisture from the hair the way sulfates do (not a sulfate)

  • Cetryl Alcohol- Lipid or fat that stabilizes and emulsifies products Helps to retain moisture (not the type of alcohol that drys hair out) 

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