One-Stop Shop
Get everything you need for the perfect wash day.
Bent Hair + Co
determined to enhance + treat your natural curl
by Elena Broadbent
This signature product line was developed with you in mind. I wanted products that honored every type of hair. These curated product experiences include everything needed to support and nourish your hair.
A few of my favorite things:
Botanically based, ingredients sourced kindly, perfected by a woman chemist.
Everything your hair needs and nothing it doesn't.
Style with Bent
Cleanse + Treat with Bent
Treat with Bent
Accessories
Extra Info
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concentrated formulas
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botanically based
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sulfate free
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paraben free
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vegan (save for wool protein)
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gluten free
Ingredients Explained
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Sodium Lauryl Sulfoacetate- gentle cleansing agent 100% naturally derived from coconut oil (not a sulfate)
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Disodium Laureth Sulfosuccinate- Extremely gentle cleansing agent, less harsh than sulfates Does not strip moisture from the hair the way sulfates do (not a sulfate)
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Cetryl Alcohol- Lipid or fat that stabilizes and emulsifies products Helps to retain moisture (not the type of alcohol that drys hair out)